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Search Engine Optimization - Xpress Web Marketing

What is Search Engine Optimization?

SEO is short form for Search Engine Optimization/Search Engine Optimizer. Search engine optimization is a methodology of strategies, techniques and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the Search Engine Result Pages (SERP’s). i-e: Google, Yahoo, Bing….

SEO helps to ensure that a site is accessible, visible and reachable to a search engine and improves the chances that site will be found by the search engine. It’s a common practice for online users not to click through pages and pages.

As Google it self say’s 95% online users they never pass the 1st page of Google. So, SEO is the only process through which a website can achieve the 1st page double or triple placements and will increase more traffic, more traffic means more visitors, more visitors means more New Business. That’s why SEO is known as 200% Return On Investment (ROI).

Components of Search Engine Optimization

On-Site SEO:

Initial and integral step of site optimization includes XML sitemap setup, website structure analysis, Custom 404 page design, meta data input, robot.txt formatting, URL//Title optimization, etc.

Search Engine Submission:

Get indexed promptly and enjoy quick stream of income. We submit your website manually to major search engines, famous social bookmaking portals, renowned directories, etc.

Link Building:

Attain relevant and quality incoming links from high authority websites and witness improved site rank. Take quick steps toward SEO success.

Blog Monthly:

Get connected with recognized blogs and grab benefit from valuable link-juice. Our service includes creation and submission of articles, press releases, etc into relevant websites/blogs.

Map Listing:

Enjoy maximum exposure on local maps. Come into top results of Local searches, Google maps and GooG-411. Own a fully-optimized website for mobile, desktop, tablets, and GPS devices.

seo services

Strategic SEO Services include

  • Website evaluation and assessment of your website’s current keyword rankings in major search engines.
  • Keyword research to find the most relevant search terms that will drive qualified traffic to your site.
  • Competitive analysis to find the search terms that drive traffic to your competitors’ websites and identify where you should be focusing your efforts.
  • Web page optimization, including the addition of HTML text, keyword rich content, title tags, description tags, Alt Tags (image tags) and an optimized internal linking structure.
  • Link Building to build quality in-bound links to your site that will improve your natural search engine ranking.
  • Blogs & Articles are the best way to provide search engines new and fresh content as Google love new, fresh and relevant content to increase your visibility.

Benefits of doing Search Engine Optimization (SEO)

  • Long lasting placements on top of major search engines
  • Double or Triple appearance or exposure on 1st Page of Google
  • Lowering the cost your Google Adwords Campaign
  • Dominate your Market on Google, Yahoo! & MSN (Bing)
  • More Leads, More Sales & More Business
seo benefits

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