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Social Media Marketing

When it comes to internet marketing then marketers have a wide assortment of options, content marketing, email marketing, sms marketing and many more, to choose form. At present, pro marketers including me are giving utmost priority to social media marketing. In past, I usually emphasized on content marketing as it was an effective method of gaining traffic. At this time, content marketing is increasing brand awareness but not to a great extent. If a marketers compares traffic result of social media marketing and content marketing then he realizes that traffic from social media is much more than directories. I’m sure that this simple comparison will force you to know more about this marketing option. So, it’s time to continue reading and explore more about it.

What Exactly Social Media Marketing is?

If you need a precise definition of social media marketing then I would like to quote a definition from Wikipedia : “Social media marketing refers to the process of gaining website traffic or attention through social media sites”.

Well, the main purpose of marketing is to gain more traffic on blog/website. This purpose is attained when he gets connected with social media. In another words, a marketers can boost up visitors of his website when he connects it with social media such as Facebook, G+, Twitter, Youtube, etc. What is good about social media marketing is that it’s very simple and easy type of marketing (according to my opinion). You need to spend a few hours only on this kind of marketing and results of this minimal time investment are tremendous.

Two Main Benefits of Social Media Marketing

1. Link Building: Marketers have to work a lot for building strong and good links for their websites. Thanks to social media marketing, link building process has become very comfortable.Every social medium permits its user to share useful links. Marketers can build quality links via sharing content on social media.
2. Free Marketing: Another benefit is marketing on social media costs nothing. There is no need to leak dollars and pounds for gaining access to thousands of social media users. There is only need to make a strong social profile with informative content; and visitors will start tapping on the door of your website.

 

How to Do Social Media Marketing?

If you are a newbie of marketing field and want to learn the way with which you can do social media marketing then you need to follow only four main steps.

Step No.1 Find a list of Famous social Media:

You can get this list with a Google search in a matter of seconds. If someone asks social media list from me then I will offer him this list:

• LinkedIn
• Facebook
• Twitter
• Foursqure
• Google Plus
• Pinterest
• Stumbleupon
• MySpace
• Reddit
• Delicious
• Digg

Step No.2 Register with Social Media:

It is advisable to sign up with your real name. As you know, human use social media not the website, so you should try to go for a person to person interaction instead of a person to website connection. There is no need to use website name. In the beginning, a marketer should begin with three to five social media such as LinkedIn, Google plus, Twitter, Facebook, Foursqure, etc.

Step No.3 Be Social:

Once you have completed your sign up process, next thing to do is to focus on your social activities. Make friends on Facebook and LinkedIn, expand circles on Google Plus, follow similar blogs on Twitter, etc. The rule of success on social media is simple “Try to be as social as you can”. In another words, a marketers should have adequate friends on Facebook, LinkedIn, Google plus and on other social media, if he wants good results in a short time period. At this point, I want to share a tip with you.

Step No.4 Start Sharing:

No matter which social medium you use, you have to start sharing interesting and creative articles and information related to your brand over it. You can share informative, interesting and engaging content with your friend and social circles on major social media platform. If a marketer shares good content then users of social media share it with other users. In this way, brand marketing occurs through word of mouth. Users pay more attention to the information as it comes from a third party i.e. social medium, which is a trusted source for web users.

Wrap Up: 

Social Media Marketing is a broad subject and it’s hard to explain every aspect related to this option. However, I have provided you a quick snapshot of this kind of marketing. I’m sure that many of you have understood basic of marketing on social media via this article. If you have any question in mind then feel free to ask me.